I've mentioned a few times my day job is running a Web
Design business. I also do my share of marketing and SEO. So not only have I
made my own mistakes trying to stay ahead of the latest marketing techniques
and strategies, but I also hear from my clients whenever they fall for
something that goes completely wrong. There are a few things (some more well
know and some less well known) that can have a massive impact on your social
credibility.
I'll start with the worst.
1.
Direct Message Hackers
Yep these are the badest of the bad. These people hack
the accounts of people you know and trust, then send innocent messages inciting
you to click on a link from your friends account. Once you click that link the
hackers are then able to hijack your account and begin to scam your followers.
The
solution—Never click on links in direct messages. Delete them.
Yeah so those of you sending direct message links to
people with your Amazon Book unsolicited? Don't do it because it makes you look
like one of these bad guys.
Some of the classic messages associated with these
links I've come to recognise immediately;
·
"Have you seen this pic of you?"
·
"I can't believe what people are
saying about you!"
·
"This
is so funny!"
·
"Is this it?"
·
"What time?"
This is just a sample but see how they look so innocent?
It's not what we've come to associate with hackers—it's not "CLICK HERE
NOW FOR A GIANT PENIS!!"
2.
So called social media experts and unscrupulous marketers
What exactly does it take to be a social media expert?
I mean what qualifications does one actually require to call themselves that?
I've studied marketing at a university level, I run a professional business in
the field, but I'd never call myself a social media expert. In fact, while I
help clients set-up in social media I'd never do it for them on their behalf.
Simply because personally I feel the key to social media success is personal interaction and relationship building. But even with help, doing social media properly
takes time, therefore any person or service offering to boost your social media
in any way for absolute peanuts...just think about how they might be achieving
that.
Are they going to be automating? Using unethical
practises? Do you even know?
An example of this is blog promotion services. I've seen so
called blog marketing companies advertising all the traffic they will get you with
three trillion magic link-backs, and all for twenty-five cents!!!
Want to know how they do that? They turn you into one
of these douches...
(Actual comments left on my blog, with links removed)"Heya i am for the first time here. I found this board and I find It truly useful
& it helped me out much. I hope to give something back and aid others like
you aided me."
Oww how sweet I know you're a real person because I help you out much...
"I loved as much as you'll receive carried out
right here. The sketch is attractive, your authored material stylish.
nonetheless, you command get got an impatience over that
you wish be delivering the following. unwell unquestionably come
further formerly again as exactly the same nearly a lot often
inside case you shield this increase."
right here. The sketch is attractive, your authored material stylish.
nonetheless, you command get got an impatience over that
you wish be delivering the following. unwell unquestionably come
further formerly again as exactly the same nearly a lot often
inside case you shield this increase."
3.
Applications that access your account
I know some people have a massive problem with any
program or application that is used to monitor/control social media. I get it
but let's face it—with follower limits on twitter, most of us who like to
follow lots of people and make many connections will use something to manage following.
One of the most well known tools is justunfollow.com.
There's nothing wrong with this service or others like it, but if you are going
to allow any application access to your social media be sure you understand how
that application may interact with your accounts.
These applications often have automated services which
can be turned off! There is nothing more hideous than seeing someone's tweet
"I had 5 unfollows via ...", and many users simply have no idea this
program is tweeting for them, sending DM's with links back to the application,
or how to turn it off.
Learn because people don't like it—like really, really
don't like it. Don't let an application make you look like a social douche.
A final thought for writers
Also writers I want to tell you something...(I can feel the social media gurus lining up their snipers) the success of your book does not hinge wholly on social media. I promise it doesn't. Social media is a tool, a great one if you have the inclination and enthusiasm for it. But number of followers does not equal number of people buying your books. Just ask Chuck Wendig who has blogged about this in his hysterical fashion.
So relax, don't be so desperate that you actually hinder yourself. There's no magic success tablet. Just go to the Amazon bestseller list and take a look at those author social profiles. Many bestsellers are self-published and only have very small social media followings. What determines your success is writing something that connects with people at the right time in the right way.
Use social media because you enjoy it, to connect with people and enhance your journey, do not use it as nothing more that a loud speaker for self-promotion.
Having said that, everyone makes mistakes. Just because someone sends a link that turns out to be hackers, doesn't mean that they are a hacker. Just because someone commits a social boo-boo does not mean that they are unworthy of your time and cannot add to your social experience.
I hope this blog can help you navigate the possible risks in your social media experience.
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